The media is facing the arrival of a multitude of players into its ecosystem, in which each individual constitutes a vehicle for their own communication.
The constant angling for positioning and delinearisation are forcing companies in the sector to seek a better understanding of their audiences and their behaviour in producing and consuming content and media information.
To respond to the digital excellence challenges facing players, the Media Community develops quality industry-specific and technological skills to meet the transformation issues facing the sector.
- Innovation – both in terms of business models and technological solutions
- Excellence – talents within the community
- Attentiveness – to others, to customers, to weak signals and to behaviour