A CROSS-CUTTING APPROACH: STRATEGIC AND OPERATIONAL
Barrière is the European leader in physical casinos, a major player in hospitality (Le Normandy Hotel, Le Royal, Le Majestic, Fouquet’s, etc.) and an emblematic brand of the French way of life.
The Group has undergone significant development in four generations since its creation in 1912. However, particularly in light of the emergence of online gaming offers, new concepts and digital models for collaborative hotels and reservations (Airbnb, Booking.com, etc.), and assessing the potential represented by their expertise and their brand in France and abroad, the group now wishes to transform itself around three pillars: employee experience, innovation and customer experience.
The first pillar aims to make employees brand ambassadors, the second to make the Group an innovation leader in the gambling and hospitality businesses, and finally, the customer experience pillar aims to rethink customers’ Barrière experience at every stage in their journey.
This transformation is a continuation of efforts made by several generations of visionaries, and is aimed at adapting its model to new demands and new markets.
The drive embodied by Alexandre Desseigne Barrière, the management, the transformation team and all the Group’s employees, aims to adopt technologies, organisational best practices, breakthrough models and innovations, with the aim of moving the brand and offer forward and of strengthening the organisational model.
This cross-cutting approach, both strategic and operational, has made it possible to embody, from the outset, the determination to prepare the Group’s future without jeopardising its existing assets.
A PROJECT APPROACH
Support in business transformation specifically aims to meet the challenges of changing customer expectations, competition, increase in online gaming, new hospitality concepts, and competition from digital pureplayers (Airbnb, Booking.com etc.).
The mission is to design and operationalise disruptive business models, both physical and digital, which are intended to diversify the business model and create direct value for the Group.