Eau Thermale Avène launches AvèneLand on Roblox!
Onepoint supports Eau Thermale Avène, a brand of Pierre Fabre Dermo-Cosmetics, a leader in France and globally recognized for its dermatological expertise, to answer the current question:
How to create real value for consumers in Web3 (Metaverse, NFT, Blockchain, etc.)?
AvèneLand: A Fun Experience for Pedagogy
Our metaverse and brand strategy experts evaluated various innovation scenarios, which led to the decision to create AvèneLand on the Roblox platform.
A playful experience designed for pedagogy, a space for positive discovery and safe sharing, tailored to Gen Z and Alpha. It raises awareness about the importance of simple daily dermatological actions and educates them on the confidence that comes from having healthy skin.
Welcome to AvèneLand, an experience set in the heart of the Avène impluvium, a region nestled between forests and mountains, where rainwater infiltrates and, after a long journey, becomes the renowned Avène thermal water, flowing from the Saint-Odile spring.
You can play the two first available experiences:
- Bluelight Challenge: A race against time to raise awareness about sun protection and blue light.
- Cleanance Quest: An exploration through lakes and mountains to establish a skincare routine against acne, collecting the key natural active ingredients from the formulas.
A “safe space” is also available. Considered a personal zone, it will be expanded to allow for open and confidential conversations about skin concerns.
Discover a video preview of the AvèneLand experience
We would like to thank Anne-Laure Nguyen Huy Lai, CEO, Anolivia Tait, Director of Communication and Digital, and Paul De Croisoeuil, Marketing Director, for their trust.