Onepoint reveals the 3 key takeaways of the Digital Experience in 2023

By creating the Digital Experience Observatory with Harris Interactive, Onepoint has helped uncover consumers’ perceptions and expectations in their digital interactions with brands. In this context, more than 3,200 French consumers were surveyed to assess the digital experience quality of 78 companies across 6 sectors.

Digital interactions with brands are now part of consumers’ daily lives: more than 9 out of 10 individuals use digital channels for their exchanges with them. This highlights the importance of a successful digital experience in driving purchasing actions, ensuring satisfaction, and fostering consumer loyalty. To conduct its study, Onepoint relied on a rigorous methodological framework, focusing on five key areas: ease of use, trust, simplicity, personalization, and decision support.

The 2023 Digital Experience study by Onepoint and Harris Interactive emphasizes the key success factors of Digital Experience that deserve the full attention of brands. Today, Onepoint, architect of major transformations, reveals three key takeaways for businesses to remember.