Media

Technological advancements are challenging traditional media with two major trends: the evolution of audience behaviors (any time, anywhere, any device, any content) and the platformization of content access.

These shifts are disrupting legacy media players, who must now adapt to their consequences—particularly the migration of younger audiences towards these new platforms.

As a result, value is increasingly concentrated at both ends of the spectrum: content mastery and customer insights.

Beyond adopting a “digital-first” approach, media companies must rethink content production, acquisition, and distribution to attract more demanding audiences and deliver a personalized experience. This requires high-performance technology platforms capable of leveraging user data for segmentation, recommendations, content discoverability, and even fact-checking.

Case Studies

Context & Need

As part of the shutdown of a group’s terrestrial broadcasting channel, Onepoint is supporting the group’s management in navigating this transition.

Solution

Our approach focuses on designing a dedicated digital portal tailored to the channel’s diverse geographic and identity-based audiences.

Result

Enhanced future visibility within the audiovisual group’s offering.

Context & Need

The group, owner of a sports channel, has launched a major technology transformation program to optimize the production and broadcasting of its sports events across both linear TV and digital platforms.

Solution

Onepoint supports the teams in the design and deployment of a testing platform for the program.

Result

Successful creation and implementation of the program’s testing platform.

Context & Need

Onepoint is supporting the cinema chain in its ambition to provide customers with a unique 100% digital experience.

Solution

As part of this initiative, Onepoint co-developed Europe’s first contactless cinema ticket using NFC technology, integrated with Apple Pay and Apple Wallet for seamless and secure transactions.