Telecommunications

The arrival of the fourth mobile operator in 2012 and the achievement of a penetration rate exceeding 100% have profoundly transformed the telecommunications industry.

Today, operators offer similar services and share a mature market, where growth is driven by a zero-sum game of customer migration rather than new customer acquisition.

This shift places customer experience and retention at the core of industry challenges, even more than customer acquisition.

In this context, Onepoint supports telecom operators across their core business areas (BSS, OSS, NSS, etc.), the implementation of 4P and 5P service models, and the creation of digital ecosystems to enhance engagement and customer experience. We also leverage data to enrich or develop new services and support indoor connectivity and private LTE & 5G networks for applications in Industry 4.0, Smart Cities, healthcare, and real estate.

Case Studies

Context & Need

To enhance customer experience, embody its strategic vision, and optimize sales journey transformation, the operator entrusted Onepoint with a complete overhaul of its online store and digital experience, built on a high-performance global architecture.

Solution

Three strategic directions were taken to ensure the project’s success:

Co-designing the model with the operator using Design Thinking.
Agile development in collaboration with the operator’s teams (Angular, PWA…).
Delivery model with Front Office (Paris) / Back Office (Bordeaux).

Result

This initiative streamlined and harmonized customer journeys, reinforced brand identity, and improved NPS, site performance, traffic, conversion rates, overall commercial performance, and reduced cart abandonment rates.

Context & Need

The operator aimed to implement a real-time data hub without disrupting service for existing customers. The objective was to provide fresher customer information to business processes, as data was previously available via a cache with a D-1 latency.

Solution

Onepoint proposed a Lambda architecture-based solution, starting with a functional analysis of the business model and an in-depth study of interactions between data providers and consumers. The approach included the implementation of a robust technical foundation to support real-time processing and performance optimization through data normalization.

Result

The solution enabled real-time access to customer and offer data for front-end services, ensuring a scalable architecture both functionally and technically, with full platform monitoring. Additionally, it significantly reduced batch processing loads, which were historically managed using Informatica.

Context & Need

Onepoint supported a commercial real estate company in piloting its 5G experimental initiative and shaping its strategy for the future of building connectivity. The goal was to prepare for the arrival of consumer 5G, as new HQE construction standards make buildings increasingly resistant to radio waves, posing a challenge for indoor connectivity.

Solution

Onepoint led the three key aspects of this initiative, starting with the formation of strategic partnerships with telecom operators and equipment manufacturers. The project also focused on defining use cases, KPIs, and new value chains, ensuring a structured approach to 5G adoption. Additionally, Onepoint managed the site selection and preparation for the experimentation phase, laying the groundwork for real-world testing.

Result

Through Onepoint’s expertise, the client was able to initiate a long-term strategy for building connectivity and adapt its technical specifications to future needs. The initiative also allowed for a benchmark of various technological options and leveraged experimental networks to assess the impact of 5G on existing business value chains.