Digital experience

Since humans began interacting, value creation has gone through three major phases: for millennia, the exchange of commodities was the Alpha and the Omega (who had the best “production”), followed by the exchange of goods from the first industrial revolution onward (who produced at the best “cost”), and then the service economy in the mid-20th century, marked by the need for “quality.”

Over the past decade, history has accelerated and the rules of the game have shifted: we have fully entered the “experience era.”

At the same time, digital has become a central part of our lives and has rewritten the rules. Digital has emerged as the most powerful ally and the most effective accelerator of Experience. Digital Experience now enhances and reinforces physical experience—so much so that they are completely inseparable… from the customer’s perspective. In this sense, Digital Experience represents an incredible opportunity that companies must seize to boost growth strategies that are increasingly difficult to achieve through traditional means.