Health
As a result, incumbent players in the industry are working on new value propositions: the personalisation of healthcare offers, preventive health (or integrated care), and the patient/customer experience.
Such innovative approaches are based on the collection and use of health data. Better knowledge of patients has allowed creating personalised “beyond the pill” services that complement medication and improving the patient experience.
At the same time, disruptive digital players (GAFA, start-ups, etc.) are positioning themselves on the market thanks to new types of assets: platforms, connected objects, algorithms and data. They are strongly influencing incumbent healthcare players. These new entrants are pushing the incumbents to transform rapidly.