A graduate of ESSEC and Columbia, Serge began his career at AT Kearney before becoming a manager at Eurogroup. He then joined Nurun (Razorfish Publicis) as a director of digital transformation projects. In 2003, he helped create Weave, becoming a partner in 2006. Serge has been heavily involved in the development of the group, particularly leading the People Transformation expertise.

Serge has been a partner in employee experience since the merger with Weave in 2018.